Mission Statement

The SouthWest Florida Women’s Digest mission is to inform and entertain today’s polished, creative and intelligent women, ages 25 to 55+. It provides businesses in the public and private sector a sophisticated and positive environment for their advertising messages.

Readership: 20,000                 Published quarterly

THE LEE COUNTY MARKET:

Median Age:                           41 Years
Household Wealth:                 $350,000+
Effective Buying Income:       $45,000

With women influencing over 80% of all family purchases and over 60% of the United States wealth, the diversity of businesses affected by women is astonishing! The averages above numbers indicate and confirm a steady growing market rapidly changing in Lee County.

Active women with discretionary income have the power to purchase and make necessary decisions related to their business and family life. The SouthWest Florida Women’s Digest objectives are to help them make those decisions wisely and in the best interest of their families.

Carousel Promotions promotes The SouthWest Florida Women’s Digest in several ways:

Direct mailed on the dates indicated on the specifications attached.

Distribution through targeted high traffic locations throughout Lee County

ABC-7 Television spots.

Special distributions to clubs and all women’s organizations.

Various sponsorships at many special events throughout the calendar year.

Sponsorships at the Florida Lifestyles Expo and the Parent & Child Expo.

www.floridawomensdigest.com

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